It is hard to think of the N.F.L. commercial breaks without thinking of Anheuser-Busch. It is nothing short of an iconic relationship and it goes without saying, they are one of the football league’s biggest sponsors. to the RWC, the famous beer brewery is asking the average fan what they think the company should do in regards to sponsorship.
Granted, this isn’t like having real morals and dropping the disgraceful league without asking anyone. Still, it is a wise business move, if nothing else. Fans can call (800) DIAL BUD — or (800) 342-5283 and when they do, “1” is the option for sponsorship and related questions/comments.
When contacted for this article, a recording greeted the writer and it said, “At Anheuser-Busch, we have a long heritage of supporting the nation’s armed forces, veterans and military dependents. The national anthem is a point of pride for our company and for the 1,100 veterans that we employ. Please feel free to share your feedback after the tone,” as it had done when the Tribune called.
Matt Kohan, the Anheuser-Busch senior director of marketing communications said, “These are complex issues that require in-depth discussions and nuanced debate,” CBS reports.
Oddly enough, this is not such a nuanced debate.
Criminals are getting shot and killed and the N.F.L. has a lot of people blaming everyone but the criminals and are kneeling for the national anthem. They deserve to be dropped for it. How nuanced must it be?
Still, shy of being that bold (which is what is needed), the director also said, “What I can say is that at Anheuser-Busch we have a long heritage of supporting the institutions and values that have made America so strong. That includes our armed forces and the national anthem as well as diversity, equality, and freedom of speech.”
Furthermore, he added,“We proudly employ over 1,100 military veterans and we work every day to create an inclusive environment for all of our employees. Because only together can we achieve our dream of bringing people together for a better world.”
We can tell that the beer maker is really debating dropping the N.F.L., if for no other reason than to keep selling brews.
It would be better if America’s most well-known beer outlet would have just done the right thing without sticking their finger into the air first, but then again, isn’t that what America has allowed?
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